Cheng Zhao entities channel agents and network distributors, join please add

Wang Wang: wide of the electronic technology

Plane: 0755-33857246 turn 605

Mobile: 13751025377

QQ: 1597582945 Contact: Wang Yuming

Professional mouse and keyboard R & D, production enterprises, rich in resources on the lower reaches, the strength.

With the industry professional R & D strength, creative R & D team, covering ID, structure, software and other key technology areas.

Experienced brand operations team, the team has a well-known peripherals manufacturers work experience.

The most cost-effective domestic professional game series / business series keyboard, mouse products.

Brand positioning:

Segment market positioning: I professional business mouse and keyboard series brand

II professional gaming mouse and keyboard series brand

Market price positioning: in the low-end keyboard and mouse business series

In the high-end keyboard and mouse game series

Target consumer groups

Main: 16-35 years old

Secondary: 35-40 years old,

Gender: Male game users, female business users

Wohuo wolf vision:

1. Three years to become the top three business series and gaming series mouse and keyboard brand.

2. In the game user base has a good reputation, buy name rate is high.

3. A well-known brand of continuous operation, with the agents long-term sustained profitability.

Goal-focused strategy:

War bear wolf brand focused on business / gaming mouse and keyboard product development, production.

Product Strategy

Differentiated product strategy:

1. ID appearance difference

2 functional differentiation

3. Product concept differentiation

4. Process differentiation

5. Packaging differentiation

Fine strategy:

1. High-precision mold, reject mediocrity and cottage.

2. Fine surface treatment process, the pursuit of perfect detail.

3 continued to launch a new private-mode products.

4. Perfect feel and the player experience.

Price Strategy

The king of cost-effective

High-end quality, high-end workmanship, competitive prices.

Cost-effective, the pursuit of market share.

Pricing, the more profit margins to the agents

Channel strategy

Entity Channel Distribution Strategy:

All agents operating by the domestic market, the flames do not set up wolves branch offices, no offices.

Network Distributor Selection:

Alibaba, Lynx, Taobao, Amazon, fast-selling links, easy Xun, Jingdong Dangdang and other large electronic business platform, independent website wholesale

'Wang' strategy

The headquarters of the resources to support agents to become the 'king of the region' to support the agency will be the flames of the wolf brand into the local market 'Wang', a strong brand of the local market.

Market segments Wang Such as the agents of the war in wuzhou wolf brand into the king of Jiuquan City.

Product line Wang Such as Baotou agents will be the war of the wolf series of mouse play the local king.

Marketing expected in 2014 Target:

1. Through integrated marketing, to create a clear and clear professional business series / game series mouse and keyboard brand image, and get the market recognition and acceptance.

1. By focusing on the promotion of a number of advantages of the product, to create a sales star, to help establish the war of the wolf professional business series and game series mouse and keyboard brand image.

Focus all resources, focus on firepower, to promote the above two key points.

Agents enjoy the right to priority renewal of the right agent

Agents enjoy the priority of the follow-up launch of new products and new projects of the agency

Logistics operations

Logistics companies to choose

Agents can specify the logistics company;

Agents do not specify the logistics company, arranged by the factory logistics.